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Lars Münter holds a degree in Rhetoric and Natural Science and advocates for health literacy, wellbeing, and sustainability. He has worked on self-care, prevention, and AMR campaigns, contributing to user engagement, motivational communication, and transformative collaborations. Lars co-founded various initiatives, including the Danish Council for BeNer Hygiene and the Self-Care Initiative Europe. His work spans EU projects promoting health literacy and citizen empowerment. Lars has held leadership roles in organizations and advisory positions in WHO Europe, European Health Futures Forum, and others. He has led or participated in multiple EC projects to improve public health across Europe.