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Dr Ira Haavisto (D.Sc. Econ.) is a researcher and expert in healthcare innovations and impact. She serves as the Director of Research and Innovation at the Nordic Healthcare Group (NHG). Her work bridges academic research, healthcare policy, and innovation. Her primary expertise lies in health innovation, cost and outcomes and health system resilience research. She is also an Affiliate Researcher at the University of Helsinki’s Faculty of Medicine. She is also involved in European collaborative research initiatives, including CAREWAY (Cancer Awareness, Resources, and Education PathWAY), an Erasmus+ project coordinated by NHG that aims to improve cancer literacy and reduce inequalities in access to cancer-related information across Europe.