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Margarida Afonso is Head of the AI Center of Excellence at Optimizer, where she leads AI strategy, adoption, and practical enablement across the organization. She is also senior Program Manager, experienced in delivering large international transformation programmes with multicultural teams of 100+ people. Alongside industry work, she is an invited Professor at the School of Engineering of the Technical University of Porto. She is currently a PhD candidate researching GenAI/LLM adoption and responsible use.