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Novex Alex leads CueZen’s Nudge Unit, the company’s science-to-scale engine responsible for translating behavioral research into measurable digital health impact. Guided by a “science that ships” philosophy, the unit bridges rigorous research with rapid operationalization to enable effective, real-world behavior change at a population scale.
With an engineering degree from Regional Engineering College, Calicut University, and over 30 years of experience spanning technology, sales, operations, organizational development, and HR roles at organizations including Tata Infotech and Aditi Technologies, Novex brings a rare systems-level perspective to population health engagement.
At CueZen, he oversees the discovery of proprietary behavioral insights, the development of scalable nudging frameworks, and the validation of interventions against real health and business outcomes. CueZen’s NudgeRank technology across Singapore’s 3.6 million residents transforms complex AI recommendations into culturally relevant, actionable interventions.
Novex’s mission is to make evidence-based behavior change practical, scalable, and accessible for health systems worldwide.