Dr Bruna R. Ornelas de Gouveia is the Regional Director of Health, at the Regional Health Directorate, Government of Madeira. She is also an adjunct Professor at the Polytechnic Higher Education, ESESJCluny. She is an integrated researcher at the Interactive Technologies Institute (LARSys, Instituto Superior Técnico) and a collaborator at the Center for the Interdisciplinary Study of Gerontology and Vulnerability (CIGEV – University of Geneva). Her main research areas include epidemiology and public health; digital health; development and evaluation of complex interventions for health and physical activity promotion; Human development, growth and aging.