Digital public health and health literacy: the salutogenic healthy lifestyles node of change?

Bio

Luis Saboga Nunes, is Associate Professor at the Institute of Sociology University of Education Freiburg, Germany and the head of the Doctoral Program Health Literacy and Healthy LifeStyles (HeLiCA). He served the European Association of Public Health (EUPHA Health Promotion Section) as President (2016- 023). A certified European Health Promotion Practitioner (EuHP) he leads the PT-network for the promotion of health literacy. He is the author of the tailored digital public health program to support health literacy development regarding smoking cessation “renasceres” @ www.parar.net , authenticated with the seal of quality of the international organization “HonCode” based in Geneva, Switzerland.


Uwe H. Bittlingmayer, Professor at the University of Education Freiburg, Head of Doctoral Program Health Equity, Dept. of Public Health & Health Education, is experienced in empirical research in the sociology of education and health inequality research. He has led several projects, funded e.g. by EU, German Federal Ministry of Education and Research, German Research Foundation. He is responsible for several multi-method based, empirical projects and evaluation studies as well as developmental projects in the realm of school-based health promotion. He has worked on the topic of the “knowledge society”, about functional illiteracy, and the relationship between education and health.


Eva Maria Bitzer, Professor for health education at the University of Education Freiburg, Head of Dept. of Public Health & Health Education. Since 2009 she is engaged, among other topics, in the implementing and evaluation of behavioural change interventions for individuals and professionals. She is active in the areas of health promotion and prevention as well as in curative and rehabilitative
medicine with occupational health as a further area to explore. Currently, she serves as the president of the German Network for Health Literacy.


Zeynep Islertas, PhD in sociology. Zeynep Islertas has been working at the Freiburg University of Education since 2015. Her work focuses on the topics of social inequality, health literacy and the promotion of health and health literacy in formal education settings.


Kiefer Roman roman.kiefer@ph-freiburg.de Germany University of Education Freiburg, Germany https://www.ph-freiburg.de
Okcu Goezde goezde.okcu@ph-freiburg.de Germany University of Education Freiburg, Germany https://www.ph-freiburg.de
Ana Amaral anaamaral@estescoimbra.pt Portugal Escola Superior de Tecnologias da Saúde, IPC

Track DPH 2025 Workshops, Tutorials and Panels

Keywords Salutogenesis . Digital Public Health . Health Literacy .Healthy Lifestyles

Mission

The mission of this workshop is to highlight the relevance of health literacy in the Digital Public Health (DPH) domain, because essential assumptions regarding sustainability can only be established once stakeholders of this debate are comprehensively empowered to lead the needed changes.

Objectives

  • Concept definition and consensus (Health Literacy, Digital Health Literacy, Salutogenesis)
  • The role of health literacy for sustainability
  • Public Health paradigm change and the role of Digital Health Literacy

Intended Audience

  • Policy makers
  • Academia
  • Researchers
  • Health and Public Health stakeholders

Expected outcomes

  • Refinement of concepts and practices
  • Health literacy – The third pillar of Health Promotion, demands a wider reflection of theoretical integrative approaches of health paradigms like salutogenesis into Digital Public Health

Format and Schedule

This workshop offers a forum for researchers, practitioners and policy-makers interested exploiting further on the foundations of a Digital Public Health that is sustainable in health promotion pillars (e.g. like health literacy). By dialogue and two-way communication lively interaction and vivid discussions will be facilitated. This will allow discussing results regarding their benefit for improving policy research, practice, and policy-making, support further synergies, facilitate networking and collaboration, and support international capacity building

Abstract

The change node of Digital Public Health (DPH) is to be tuned to the right pitch through health literacy where messages content can affect – in a sustainable way – healthy lifestyles. Health literacy allows to add, remove, modify, or set message properties and payload values, making it a fundamental node for data transformation and processing. The structural question for this change is the set of essential assumptions that are to be purported to reach the large audience of the public. This is the role of health literacy that developed in a salutogenic way can be considered today a tool to trigger the change that is needed to address sustainability.
This workshop will address the results of research projects based in the salutogenic perspective: One considers the difficulty to access health services on smoking cessation after the Covid-19 pandemic. The digital tool www.parar.net to sustain behaviour change based in salutogenic health literacy development, will be considered as a DPH node of support.
The second one considers digital games implications on screen time, doom-scrolling and news avoidance from the salutogenic perspective. Protective factors for the young people (e.g. the sense of coherence, social skills) that emerge from the results, will be the base for further discussion in the context of the DPH.